A website devoted to the rediscovery of the works of early 20th century illustrator Henry E. Vallely (1881-1950). Perhaps best known for his chiaroscuro technique employed in Big Little Books, he also produced a large volume of work including fashion illustrations for women's magazines, spot illustrations for food periodicals, magazine covers and children's books. His art is distinctive and timeless and deserves the recognition that has until this time eluded it. Comments and contributions towards the preservation of the H. E. Vallely legacy are most welcome. All images are believed to be in the public domain unless otherwise noted.

Friday, July 28, 2006

Solving Your Style Problem


With The Great War having officially ended just a few months before, The Printz-Biederman Company of Cleveland, Ohio embarked on a campaign to ease a problem plaguing the modern woman - her style. Given that they were one of America's oldest manufacturer of women's apparel they must have known what they were doing. Their Printzess line of women's fashions helped to elevate the status of ready-to-wear garments to that of those produced by professional dressmakers. This advertisement from the Ladies Home Journal of October 1919 is one of three illustrated and signed by Henry Vallely for Printzess, and the only one in color.

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posted by DSK at 16:11

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